To tackle this, I began with competitor research, analyzing websites of similar companies in the field. I also used AI tools like ChatGPT for inspiration. This led to two concepts: one featured an abstract image with floating icons like graduation caps and certificates to symbolize global education and skill development. The other focused on a group of learners using digital devices, representing the integration of technology in education.

After creating paper wireframes, I discussed them with the team and client. Once we had a direction, I moved on to the visual design phase, where we went through several iterations to fine-tune the layout, imagery, and overall feel of the site before finalizing the design. Throughout the process, I ensured that the brand theme was consistently applied to provide a seamless user experience.